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Tech Guidance for Non-Technical Founders

Just Say No

I often tell my clients no:

  • Don’t build that.
  • It’s not important yet.
  • No, we can do it this way and save 90% of the time.

I’m trying to show them we only have a certain number of hours before the money runs out or a competitor launches.

Sometimes it takes a while to convey my rationale but eventually I see it working.


Ultimately I want my clients to tell me no.

When I give them options I want them to choose the most pragmatic.

When they do, I know it’s working.

It shows they’re getting the ruthless mindset you need to have when launching a product.

Tech Guidance for Non-Technical Founders

A daily newsletter on building software products for non-technical founders. Give me two minutes a day, and I’ll help you make technical decisions with confidence.

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